Real Estate Digital Marketing

All agents have to complete real estate continuing education, but the best don't stop there. Our industry is ever-changing, and the most successful agents are the ones who never stop learning.

That’s why we’ve put together this collection of deep-dive resources just for you. These resources go beyond what's covered in our Digital Marketing CE course, giving you deeper insights, fresh perspectives, and actionable strategies to apply in your day-to-day business. So dive into these expert-approved reads and keep pushing your business forward.

Social media has become the place to connect with clients, and this comprehensive guide shows you how to do it right. It’s written by a top real estate marketing firm and shares proven strategies for agents on Facebook, Instagram, YouTube – even TikTok. (Did you know 87% of Realtors use Facebook, and many say social media is their best source of leads? This guide cites exactly that.)

You’ll learn how to showcase properties and build your brand online, and even snag some free social media post templates to make engaging content easier.

2️⃣ 7 Tips for Real Estate Facebook Ads

Ready to level up with paid ads on Facebook? This quick-hit article delivers seven expert tips to maximize your ROI on real estate Facebook campaigns. It explains why Facebook is a goldmine for agents – it’s a highly visual platform (perfect for property pics) and offers super-detailed targeting to reach exactly the buyers or sellers you want.

From targeting by zip code and life events to crafting eye-catching ad copy, each tip will help you capture ready-to-purchase home hunters. If you’re looking to turn casual scrollers into solid leads, this is a must-read.

3️⃣ 5 Hacks for Real Estate Websites

Your website can be your 24/7 sales rep – if it’s built right. This friendly blog post breaks down simple “hacks” to make your real estate site attract and convert visitors. It covers the essentials like building trust with an awesome About Me page, ensuring your site is mobile-friendly, and nailing the user experience so visitors stick around. Even if you’re not a tech wiz, don’t worry: you’ll get easy SEO tips and learn you don’t need a big budget (the author notes you can create a professional-looking site for free using platforms like WordPress or Wixmckissock.com). Implementing just a couple of these tips can turn your website into a client magnet.

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4️⃣ A Guide to the Real Estate IDX

If you want your website to actively generate leads, understanding IDX (Internet Data Exchange) is key. This guide demystifies IDX and shows how plugging MLS search into your site can bring in a steady stream of buyers and sellers. It starts with a plain-English rundown of what IDX is and how it works with MLS listings on your site. More importantly, it dives into five battle-tested strategies for converting those online home searchers into clients.

You’ll learn how an IDX feed can turn your site into a lead magnet – for example, by prompting visitors to register for more info, so you get their contact details (the guide calls the IDX’s lead capture potential “the real gold mine”). If generating online leads is a priority, this resource will show you the way.

5️⃣ Boost Zillow/Trulia/Realtor.com Profiles

Love them or hate them, Zillow, Trulia, and Realtor.com are where today’s home shoppers flock. This upbeat article (written by a real estate pro) shows you how to turn your free profiles on these sites into real lead generators. It walks you through easy tweaks to stand out in the crowd of agents: update your info and headshot, polish your bio, and double-check your listings for accuracy.

It even suggests adding a personal video to your Zillow profile to introduce yourself – a fantastic way to showcase your personality and expertise. By the end, you’ll see those big portals not as a necessary evil, but as an opportunity to capture new clients at zero cost.

6️⃣ How to Use a CRM

If you’re still juggling spreadsheets or scribbling notes, this guide will convince you that a CRM is a game-changer for your business. It breaks down step-by-step how a Customer Relationship Management system can help you stay on top of every single lead. You’ll learn how a good real estate CRM lets you capture and track leads from all over – your website, Facebook page, open houses, you name it – in one centralized place.

The article also shares how automating follow-ups (like email drip campaigns and task reminders) ensures you never forget to touch base with a prospect. In short, it’s 20 practical tips to help you build better client relationships and close deals more efficiently, all by leveraging the right CRM habits. After reading, you’ll wonder how you ever lived without one!

7️⃣ 21 Tips to Build & Drive More Traffic

Think of this as a handy checklist for boosting your online presence. It’s an easy-to-skim list of 21 tips that covers all the bases of digital marketing for agents. Want more eyes on your listings? Tip #1 shows you how to improve your SEO so you rank higher on Google (hint: mastering local keywords and meta tags goes a long way). Need more traffic today?

Other tips cover running targeted social media and PPC ads, launching email campaigns, and even posting your listings on real estate portals to capture leads that click back to your site. Whether you implement one tip or ten, each one can help funnel more visitors to your site – and more leads to your pipeline.

Link to Article

8️⃣ Successfully Close Deals w/ Email Marketing

Email marketing is far from old-school – in fact, it might become your secret sauce for nurturing clients. This free guide walks you through building an email strategy that keeps you top-of-mind with prospects and past customers. It covers how to capture new leads (say, with a newsletter sign-up on your site), what content to send (from market updates to home tips), and how to automate it all so it runs while you’re out showing houses.

The best part? It’s filled with encouraging stats that prove email works – for example, since 2018 real estate email open rates have shot up 32% (meaning people are reading these emails!). The tone is motivating and the tips are straightforward, so you’ll finish excited to launch your next email campaign and turn those contacts into closings.

9️⃣ 25 Real Estate Lead Generation Ideas

If you’re hunting for fresh, outside-the-box ways to get leads, this one’s for you. It delivers 25 innovative tactics that go beyond the usual Facebook posts and open houses. We’re talking AI chatbots that engage website visitors for you, predictive analytics that identify likely sellers before they even think of listing, and immersive VR home tours that can boost buyer inquiries by up to 300%.

It also touches on hyper-local marketing (becoming the agent for a specific neighborhood) and smart follow-up systems that nurture leads automatically. In short, this resource shows how embracing new tech and creative strategies can give you a competitive edge. It’s like a peek into the future of real estate marketing – and it’s really exciting stuff.

🔟 Real Estate Digital Marketing Case Studies

Nothing beats a good success story, and this article compiles several that will inspire you to amp up your digital marketing. Each case study is a real-world example of an agent or brokerage hitting it out of the park online. One featured agency revamped their Facebook and Google Ads strategy and pulled in 768 leads from a $2,500 ad spend in just 2 months– an almost unbelievable ROI, but it actually happened!

Another shows how simply overhauling a website and adding better calls-to-action led to a 71% increase in leads for a real estate company. The write-ups are short and sweet, highlighting what was done and the results. You’ll come away with tangible ideas (and a healthy dose of motivation) to apply those same tactics in your business.